Last year, I had the great pleasure of hosting the first Bill Rodgers Theatre III Valentine 5K Race. The race was a lot of fun and very successful with more than 225 runners and the funds raised were used to complete critical exterior renovations of their historic building.
This year I am continuing to support Theatre III by hosting their second annual race. Income from this and future races will be used for their 10 year renovation project, including critical interior infrastructure work that will bring full access to all citizens.
Theatre III has been producing high-quality amateur theatre in West Acton for over 55 years. They operate out of 250 Central Street in a former church built in 1868, where they present three to five shows a year. As with most non-profits, they run on a shoestring budget. Theatre III is currently faced with raising over a million dollars for the preservation and renovations of their historic. Even with grants from several sources, Theatre III is left with an enormous fund-raising task. I am pleased to add my support for this project.
I hope you will also sign on to support Theatre III by becoming a race sponsor. Complete information on sponsorship categories is attached. Sponsors at $250 or more will have their names on T-shirts to be given those who pre-register and will be able to put advertising in the bags given to each runner. Higher level sponsors will also be able to advertise in Theatre III programs, in the lobby, and on their website, gaining additional exposure throughout the year.
Please join me in supporting this wonderful local resource. Sincerely,
Corporate Sponsorship Levels
Platinum Sponsor--$2500 and up
Business name and logo printed on the back of every Theatre III ticket for the 2012-2013 season (1800 to 3000 exposures); full page advertisement on the inside back cover of Theatre III show programs spring 2012 through winter 2013 (1800 to 3000 exposures); prominent display of business name and logo as primary sponsor in Theatre III lobby and website; prominent placement of business name and/or logo as primary sponsor on race T-shirts given to each runner (200+ exposures); announcement of sponsorship prior to each performance for 1 year; may place advertisement and/or item in bags given to runners on the day of the race; 10 free runner’s entries into the race.
Full page advertisement inside Theatre III programs spring 2012 through winter 2013 (1800 to 3000 exposures); display of business name and logo as a sponsor in Theatre III lobby and website; prominent display of business name on race T-shirts given to each runner (200+ exposures); may place advertisement and/or item in bags given to runners on the day of the race; 5 free runner’s entries into the race.
Half page advertisement inside Theatre III programs spring 2012 through winter 2013 (1800 to 3000 exposures; display of business name as a sponsor in Theatre III lobby and website; display of business name on race T-shirts given to each runner (200+ exposures); may place advertisement or item in bags given to runners on the day of the race; 1 free runner’s entrie into the race.
Display of business name as a sponsor in Theatre III lobby and website; display of business name on race T-shirts given to each runner (200+ exposures); may place advertisement or item in bags given to runners on the day of the race.
To sign on as a sponsor of the Bill Rodgers Valentine Road Race to benefit Theatre III, please complete the attached form and return it to the Theatre III volunteer who contacted you, or sign up on the Theatre III website at www.theatreiii.org. Payment should be made by check, payable to the Theatre III Restoration Fund.
When: Sunday, February 10, 2013, 11:00 a.m. (Snow date February 17) Where: Theatre III, 250 Central Street, West Acton, MA Runners: 250 to 300 runners Categories and Prizes:
o Top Male and Female Overall o Top 3 male and female in each age division (19 and under, 20-29, 30-39, 40-49, 50-59,
60-69, 70+) o Top Mother/Son pair o Top Father/Daughter pair o Top Couple
Hot and cold refreshments will be served after the race at Theatre III. The course will be on the side streets of West Acton.
Pre-registered runners will be given a T-shirt. T-shirts will include the names of gold, silver and bronze corporate sponsors and the race logo with Bill Rodgers signature. Bill will be at the race to greet runners and participate in the awards.
All runners will be given a race bag which will include advertisements from sponsors and giveaways from sponsors (optional). Please inquire about printing corporate logo on the bags.
Registration is through www.coolrunning.com, or www.active.com, or at Marx Running and Fitness in Acton.
To get your business sponsorship on the T-shirts, we will need your payment and business information no later than January 15, 2013. To place items in the runners’ bags, we will need your advertisement or give-aways by February 5th.
Sponsorships may be made in cash or in-kind products. Sponsorship of specific items such as water, timer, runners bags, police details, advertising, etc. are also welcomed.
Please complete the information on the attached page and return it to your Theatre III volunteer contact or return it to Theatre III, 57 Flint Rd., Acton, MA 01720.
Bill Rodgers Valentine Road Race
Please print clearly!
Sponsor Level: (Circle one)
Platinum Gold Silver Bronze Other
Business Name: (As you want it displayed on T shirt and advertising)
Business Contact: ____________________________________________________________
Business Address: _____________________________________________________________
Business Website: _____________________________________________________________
Advertising insert? Other insert?
(This portion to be completed by Theatre III)
Special Font Used? Logo used?
(Attach sample of font and or logo)
Payment received: ________________________________________________________
Information to shirt designer?
Information to web manager?
Information to program producer?
Theatre III is Acton’s foremost and oldest community theatre. We are a non-profit organization fully operated by a dedicated, hard-working and fun-loving group of volunteers; our mission is to support the performing arts by supplying high-quality entertainment to the community at a reasonable price. We produce three main shows each year, including one major musical. Our seasons often include bonus performances of comedians, directors’ workshops, one-act play festivals, musical groups and student productions. We take great pride in the quality of our productions and in developing theatrical skills for participants both on stage and behind the scenes, while building friendships that last a lifetime.
We are fortunate to own the property at 250 Central Street, next to the West Acton fire station. Built as a Universalist Church in 1868 by some of Acton’s leading families, the building was a Women’s Club and a community center before becoming our theatre. The Little Theatre Workshop, Acton Chorus and Acton Dance Club joined together to produce the musical Oklahoma and that merger became permanent in the form of Theatre III. We have been producing shows for more than 55 years now.
Of course, owning a historic building brings large responsibilities. We are in the midst of a 10-year multi-phase project to preserve the building and to improve access for all citizens. The first phase, preservation of the exterior envelope, is now complete, thanks to the generous sponsorship of Acton’s citizens through a Community Preservation Grant. We are now preparing for significant improvements to the interior infrastructure including critical electrical, plumbing and safety work. These will enable us to install a fully accessible elevator and accessible bathrooms. Improved access to the building will include ramps, extensive landscaping and a relocated fire escape.
With an overall project estimate of $1.8 million, funding all this work is extremely difficult for a small non-profit group, as you can imagine. We are working diligently to secure additional funding through grants and sponsorships from a variety of sources. But essentially all grants require up to 50% matching funds, which means Theatre III will need to raise almost $1 million over the next 10 years to complete this work. The support of local businesses and patrons is critical to completing this project.