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Dear Sponsor,

Two years ago, I had the great pleasure of hosting the first
Bill Rodgers Theatre III Valentine 5K Race. The race was a lot of fun and very successful with more than 225 runners and the funds raised were used to complete critical exterior renovations of their historic building. Unfortunately, last year back to back snowstorms preventing actually running the race, but we had almost 200 runners pre-registered and Theatre III honored all sponsor commitments with ads in their programs.

I am continuing to support Theatre III by hosting their third annual race. Income from this and future races will be used for their extensive renovation project, including critical interior infrastructure work that will bring full access to all patrons.

Theatre III has been producing high-quality amateur theatre in West Acton for over 57 years. They operate out of the 1868 Universalist Church building at 250 Central Street, presenting three to five shows a year. As with most non-profits, they run on a shoestring budget. Theatre III is currently faced with raising over a million dollars for renovations to this historic building. Even with grants from several sources, Theatre III is left with an enormous fund-raising task. I am pleased to continue my support for this project.

I hope you will also sign on to support Theatre III by becoming a race sponsor. Complete information on sponsorship categories is attached. Sponsors at $250 or more will have their names on T-shirts to be given to those who pre-register and will be able to put advertising in the bags given to each runner. Higher level sponsors will also be able to advertise in Theatre III programs, in the lobby, and on their website, gaining additional exposure throughout the year.

Please join me in supporting this wonderful local resource.

Bill Rodgers


2014 Bill Rodgers Theatre III Valentine Race
Sponsorship Levels

Platinum Sponsor--$2500 and up
Business name and logo printed on the back of every Theatre III ticket for the 2014-2015 season (1800 to 3000 exposures); full page ad on the inside back cover of Theatre III show programs spring 2014 through winter 2015; prominent display of business name and logo as primary sponsor in Theatre III lobby and website; prominent placement of business name and/or logo as primary sponsor on race T-shirts given to each runner (200+ exposures); announcement of sponsorship prior to each performance for 1 year; may place ad and/or items in runners’ bags; 10 free runner entries in the race.

Gold Sponsor--$1000
Full page ad in Theatre III programs spring 2014 through winter 2015; display of business name and logo as a sponsor in Theatre III lobby and website; prominent display of business name on race T-shirts given to each runner; may place ad and/or items in runners’ bags; 5 free runner entries in the race.

Silver Sponsor--$500
Half page ad in Theatre III programs spring 2014 through winter 2015; display of business name as a sponsor in Theatre III lobby and website; display of business name on race T-shirts given to each runner; may place ad or item in runners’ bags; 1 free runner entry in the race.

Bronze Sponsor--$250
Quarter page ad in Theatre III programs spring 2014 through winter 2015 display of business name as a sponsor in Theatre III lobby and website; display of business name on race T-shirts given to each runner; may place advertisement or items in runners’ bags.

Crimson Sponsor--$100 up to $249
Single line listing of sponsor in Theatre III program spring 2014; may place advertisement or items in runners’ bags; single line display of business name in lobby on day of race.

Raffle Donors—Raffle Prize Donation, Any Value
Single line listing in Theatre III program spring 2014; announcement of prize sponsorship at raffle drawing day of race.
Sponsorships may be in the form of cash for general support of the race or sponsorship of a specific race need such as cost of police detail, advertising, porta-potty rental, timing services, runners’ bags, water or post-race refreshments. In-kind donations are also welcome and will be credited based on the total value of the donation. Your Theatre III contact can discuss options for sponsorship with you.

To sign on as a sponsor of the Bill Rodgers Valentine Road Race to benefit Theatre III, please complete the attached form and return it to the Theatre III volunteer who contacted you,
or return this form and your payment directly to the Theatre at: Race Sponsorship, Theatre III, 250 Central St., Acton,MA 01720. Payment should be made by check, payable to the Theatre III Restoration Fund.

Sponsor Information
2014 Bill Rodgers Theatre III Valentine Road Race

When: Sunday, February 9, 2014, 11:00 a.m. (Snow date February 16)

Where: Theatre III, 250 Central Street, West Acton, MA

Runners: 250 to 300 runners

Categories and Prizes:

Top Male and Female Overall

Top 3 male and female in each age division (19 and under, 20-29, 30-39, 40-49, 50-59, 60-69, 70+)

Top Mother/Son pair

Top Father/Daughter pair

Top Couple

New for 2014—a prize raffle open to all runners, volunteers and supporters

Hot and cold refreshments will be served after the race at Theatre III. The course will be on the side streets of West Acton.

Pre-registered runners will be given a T-shirt. T-shirts will include the names of gold, silver and bronze corporate sponsors and the race logo with Bill Rodgers signature. Bill will be at the race to greet runners and participate in the awards. All runners will be given a race bag which will include advertisements and giveaways from sponsors (optional). Please inquire about printing your corporate logo on the bags.

Registration is through, or, or at Marx Running and Fitness in Acton. Registration will open approximately January 5, 2014.

To get your business sponsorship on the T-shirts, we will need your payment and business information no later than January 12, 2014. To place items in the runners’ bags, we will need your advertisement or product by February 1

Sponsorships may be made in cash or in-kind products. Sponsorship of specific items such as water, timer, runners bags, police details, advertising, etc. are also welcomed.

Please complete the information on the attached page and return it to Race Sponsorship, Theatre III, 250 Central St., Acton, MA 01720.

2014 Bill Rodgers Theatre III Valentine Road Race
Sponsor Registration

Please print clearly!
Sponsor Level: (Circle one)
Platinum Gold Silver Bronze Crimson Raffle
Business Name: (As you want it displayed on T shirt and advertising)
Business Contact: ____________________________________________________________
Phone: _______________________________________
Email: ______________________________________________________________________
Business Address: _____________________________________________________________
Business Website: ______________________________________________________________________
Advertising insert for bags? Other insert for bags?
Raffle prize donated
(This portion to be completed by Theatre III)
Special Font Used? Logo used?
(Attach sample of font and or logo)
Payment received: ________________________________________________________
Information to shirt designer?
Information to web manager?
Information to program producer?


If you were a sponsor in 2013, a sample of your ad from our programs over the past year is attached. If this ad is satisfactory, you need do nothing at this time. Your ad will continue to run as is for the next year.

If you would like to make changes to the text, or if you would like to submit a new ad, please send the information via email to our Program Coordinator at She will need to receive your new ad copy no later than March 10, 2014 in order to get it into the program for the spring 2014 show.

If you are a new sponsor, a sample ad is enclosed for your reference. Please submit your ad copy in electronic format to no later than March 10, 2014. If we do not hear from you by then, we will create a basic ad with information available from your business website or other sources.

All ads are printed in black and white. Please note that ads are pre-set and printed for an entire year and changes cannot be made after the March 10 deadline. Questions about program ads should be directed to

You may upgrade to a larger ad by making an additional donation. Ad prices are as follows: Full page, Gold level sponsor, $1000; Half page, Silver level sponsor, $500; Quarter page, Bronze level sponsor, $250. (Crimson level sponsors are listed on posters in the theatre but do not receive an ad in our programs.) Checks for an additional sponsor level should be made out to Theatre III and mailed to John Murphy, Theatre III Treasurer, 57 Flint Rd., Acton, MA 01720. Also, please make note of your additional contribution when submitting your ad to Sandy Armstrong.

About Theatre III
Theatre III is Acton’s foremost and oldest community theatre. We are a non-profit organization operated by a dedicated, hard-working and fun-loving group of volunteers; our mission is to support the performing arts by supplying high-quality entertainment to the community at a reasonable price. We produce three main shows each year, including one major musical. Our seasons often include bonus performances of comedians, directors’ workshops, one-act play festivals, musical groups and student productions. We take great pride in the quality of our productions and in developing theatrical skills for participants both on stage and behind the scenes, while building friendships that last a lifetime.
We are fortunate to own the property at 250 Central Street, West Acton. Built as a Universalist Church in 1868 by some of Acton’s leading families, the building was a Women’s Club and a community center before becoming our theatre. The Little Theatre Workshop, Acton Chorus and Acton Dance Club joined together to produce the musical
Oklahoma and that merger became permanent in the form of Theatre III. We have been producing shows for more than 57 years.
Of course, owning a historic building brings large responsibilities. We are in the midst of a multi-phase project to preserve the building and to improve access for all citizens. The first phase, preservation of the exterior envelope, is now complete, thanks to the generous sponsorship of Acton’s citizens through a Community Preservation Grant. We are now preparing for significant improvements to the interior including critical electrical, plumbing and safety work, as well as a fully accessible elevator and accessible bathrooms. Improved access to the building will include ramps, extensive landscaping and a relocated fire escape.
With an overall project estimate of $1.8 million, funding all this work is extremely difficult for a small non-profit group. We are working diligently to secure additional funding through grants and sponsorships from a variety of sources. But most grants require up to 50% matching funds, which means Theatre III will need to raise almost $1 million over the next few years to complete this work. The support of local businesses and patrons is critical to completing this project, and we truly appreciate help of any kind towards this huge project.